Abercrombie & Fitch
Graphic Design & Print Production
Abercrombie Denim Shop
In Store Marketing
Abercrombie x Lelet
Jewelry Table Signage
Promo Refresh
Promotional Library Signage
Pre-press print production and graphic design work for Abercrombie & Fitch and abercrombie kids.
Collaborated with art directors and designers to produce large format, front of store and in store creative marketing to live in the exclusive denim shop at Abercrombie’s home store in Easton, Columbus, Ohio.
Designed and produced micro table signage for the Lelet collaboration, available exclusively at A&F SOHO.
Production designers utilize dielines to design with accurate measurements to better understand scale, materiality and color usage.
Not to scale.
Collaborated with art directors and designers to refresh promotional in store signage for the adults and kids brands, a collection of over 3,000 signs for domestic and international stores.
The process of refreshing the promotional library explored the digital archiving and organization of project signage and directories, all while maintaining consistent brand standards across substrates and sizes.
This signage sequence showcases the front of store easel, large, medium and hanging fixture placements.
Not to scale.
Abercrombie x Abbode
Event Signage & Postcards
Collaborated with art directors and designers to produce Abercrombie x Abbode event signage.
This signage sequence showcases the front of store easel, large sign, and postcard placements.
Not to scale.